Why a preventive medicine doctor developed protein

- The thoughts of Dr. Michishita of AFRODE CLINIC -

"I want to make preventive medicine a more integral part of everyday life."

CHIKAMICHI protein is
Dr. Michishita of the preventive medicine clinic "AFRODE CLINIC" oversaw the entire development process, from ingredient design to taste, ease of dissolution, and dosage .

This protein is
It's not just a "nutritional supplement"
It is designed as a part of preventive medicine that can be easily continued in daily life.

To ensure preventive medicine is not something "special"

What Dr. Michishita values ​​is
Instead of "dealing with it after you get sick,"
Make choices that take care of your body in your daily routine .

That way of thinking,
As a way to bring it into the "daily lives" of more people,
Protein was the choice.

Protein is great, but the reality is that it's hard to keep up

Protein is
It is a convenient food that allows you to easily replenish your protein.

However, on the other hand,

• A design that focuses solely on the "number" of protein content

• Strong artificial sweeteners and flavors

• There are too many ingredients, which puts a lot of strain on the body.

• I don't like the taste, so I don't continue

• Overseas standards do not fit Japanese bodies

It is true that there are many such concerns.

"I'm supposed to be taking it for my health,
It's taking a toll on the body."

" There's no point in something that can't be continued "

That was the discomfort I had always felt as a doctor.

That's why we redesigned it as "continuable preventive medicine."

At CHIKAMICHI Protein,

• Don't use more artificial ingredients than necessary

• Minimize strain on the body

• A taste that is not unpleasant even if you drink it every day

• Easy to dissolve and hassle-free use

Focusing on these points,
It is designed by checking each ingredient, amount, taste, and ease of dissolution one by one .

For seasoning,
We mainly use flavors derived from natural ingredients ,
It's not a "protein that you have to endure and drink,"
We aimed to create a protein that would naturally blend into your lifestyle .

Why three types of protein?

CHIKAMICHI protein is
We offer three types of products depending on the purpose:

• 🧠Clear Time (Brain Activity)

• 🌿Inner care (intestinal health)

• ✨Beauty

Rather than making it "all-inclusive,"
I thought it would be easier to stick to if I could choose the habits that I needed at the time .

• Today I want to cherish the time I have to think.

• I want to improve from the inside

• I want to have beauty habits that take care of myself

You can choose what suits you that day,
We believe this will lead to "preventive medicine" that can be continued without difficulty.

*For detailed design concepts divided into three types,
We plan to introduce it again in a separate column.

Even if it is doctor-supervised, it is still a "food"

CHIKAMICHI protein is not a medicine.
It is not intended to have any specific effects or efficacy.

nevertheless,
The design concept incorporates the perspective of doctors ,
We hope this will be an opportunity for you to reconsider your daily nutritional habits.

Summary | Making preventive medicine more accessible

Preventive medicine is
It doesn't require any special knowledge or high hurdles.

• Can be continued every day

• Don't push yourself too hard

• Be a little more aware of your body

CHIKAMICHI protein is
It was born as a way to accumulate these small choices .